Archive for the ‘viral campaign’ tag
Facebook marketing.
by Franz
We just finished a Facebook application for a consumer brand, a fun little ditty to promote a new product launch. We’re partnering with RockYou to buy sign-ups, which works great. For a fixed rate, we know we get someone adding the application. In my eyes, this obliterates pay-per-impression or even pay-per-click advertising. It’s pay-per-action at its best (and it’s very affordable).
